Toonz Media Group, India’s leading animation studio, has unveiled MyToonz, a complimentary streaming channel now available on LG Smart TVs throughout India. The FAST channel—powered by technology from streaming technology provider Amagi—marks the animation company’s focused entry into the connected television market, with intentions to grow globally over the next few years. The service will first focus on Southeast Asian markets such as Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Drawing from Toonz’s vast catalogue of over 25 years of animation production, MyToonz offers a curated selection of kids’ content including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a key player in the fast-expanding FAST streaming sector.
A New Era for Free-to-Watch Television Streaming
The launch of MyToonz marks a significant shift in how creators of content are approaching distribution in an ever more fragmented media landscape. As conventional TV watching patterns continue to decline, especially among younger audiences, free ad-supported streaming services—known as FAST channels—have become a vital alternative for reaching families and children. Toonz’s choice to shift towards this model demonstrates wider sector acknowledgement that FAST platforms offer a sustainable pathway for monetising content whilst maintaining accessibility. By collaborating with LG Electronics, one of the world’s largest television manufacturers, Toonz has obtained premium placement on vast numbers of devices across Indian households, eliminating barriers to viewership and ensuring its programming gets to viewers without subscription barriers.
Viswanath Rao, representing Toonz Media Group, stressed that the channel constitutes the company’s key initiative to shifts in how people watch content and the connected television revolution. The working relationship with Amagi, a streaming technology provider preferred by broadcasters and operators worldwide, showcases Toonz’s focus on building infrastructure designed for large-scale operations. For LG India, the introduction of MyToonz strengthens its existing free-to-air channel portfolio, solidifying the manufacturer’s position as a supplier of quality programmes free of subscription fees. This partnership demonstrates how established media companies and device makers are joining forces to capture audiences in the FAST ecosystem.
- MyToonz draws from two and a half decades of experience in animation production
- Service spans internationally developed properties and India-rooted programming
- Toonz creates over 10,000 minutes of programming per year in Thiruvananthapuram
- FAST model removes subscription requirements whilst enabling advertising-based revenue models
Established over 30 Years of Animated Content Leadership
MyToonz’s launch is underpinned by Toonz Media Group’s impressive history in animation production, covering more than 25 years of creative innovation at its Kerala facility in Kerala. The studio’s extensive output—upwards of 10,000 minutes of bespoke programming per year—marks it as one of India’s premier animation powerhouses. This existing framework and creative expertise provide MyToonz with a considerable market advantage, ensuring the channel launches with a curated library of material rather than depending on minimal or formulaic programming options.
The range of Toonz’s programming catalogue allows MyToonz to cater to diverse audience preferences and age groups within the children’s media segment. Rather than introducing restricted content, the channel draws on decades of established intellectual property and creative capabilities. This foundation enables Toonz to fill MyToonz with varied, quality-assured content from the outset, whilst simultaneously creating new material to keep the service fresh and appealing for audiences. The company’s demonstrated capability to manage large-scale production operations strengthens its capacity to maintain the FAST channel over the long term.
A Comprehensive Content Repository
MyToonz’s programming lineup reflects Toonz’s two-pronged approach on both globally created properties and characteristically Indian storytelling traditions. The channel offers titles like “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animated versions of classical Indian narratives combined with current kids’ content. This diverse combination attracts families seeking culturally relevant material whilst preserving exposure to worldwide known intellectual properties, positioning MyToonz as a truly inclusive platform.
Strategic Partnerships Powering Global Ambitions
Toonz Media Group’s expansion strategy is built around key collaborations with proven tech and delivery networks. The partnership with Amagi, a prominent platform specialist for FAST channels, supplies the foundational technology required for expanding MyToonz throughout various regions and platforms. Amagi’s platform is already deployed by broadcasters and streaming operators in dozens of countries, offering proven expertise in managing large-scale streaming operations. This partnership permits Toonz to focus on content creation whilst utilising established technology built expressly for sustainable, ad-supported streaming businesses. The arrangement illustrates how production companies can enhance international reach by working alongside dedicated tech providers without creating bespoke solutions.
The collaboration with LG Electronics constitutes another critical pillar of MyToonz’s distribution approach. By obtaining placement on LG’s smart TV platform across India, Toonz gains immediate access to millions of households without requiring consumers to download additional applications or purchase separate services. This built-in distribution model substantially reduces barriers to discovery and adoption. LG’s present collection of free channels establishes an established ecosystem where MyToonz can prosper, whilst the company benefits from LG’s hardware reach and brand credibility. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, comparable alliances with regional hardware makers and streaming platforms will be crucial to reproducing this success across varied regions.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Powering the Service
Amagi’s technology platform forms the operational core infrastructure of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based distribution networks, which Amagi recognises as essential for building sustainable, ad-supported streaming businesses. By leveraging Amagi’s proven platform rather than developing proprietary technology, Toonz can deploy MyToonz rapidly across new markets whilst maintaining consistent quality and reliability. This approach allows the company to allocate resources toward content development and strategic partnerships rather than technical infrastructure, speeding up its global expansion timeline considerably.
Revolutionising Children’s Entertainment Delivery
MyToonz constitutes a major transformation in how animated programming connects with viewers across India and beyond. Rather than banking only on traditional broadcast schedules or subscription-based streaming models, Toonz is utilising the free, ad-supported television format to make accessible quality animated programming. This model reflects the evolving viewing preferences of today’s families, where flexibility, accessibility, and cost-free entertainment have risen to prominence. By integrating MyToonz with LG smart TVs, the company reduces obstacles that typically hinder finding shows, letting youngsters and parents encounter engaging shows without navigating complex app ecosystems or financial obstacles.
Viswanath Rao’s statement that “content creators must keep pace with them” highlights Toonz’s recognition of core industry transformation. The FAST channel model allows the studio to monetise its vast library through advertising whilst offering households quality programming at no cost. This dual-revenue approach stands apart from traditional paid streaming, where subscriber acquisition and retention drive profitability. For Toonz, which generates over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model delivers an efficient distribution pathway that maximises audience reach whilst ensuring economic viability. The launch demonstrates the company’s goal to become a dominant force in children’s entertainment distribution rather than merely a content producer.
- FAST channels eliminate subscription barriers whilst creating revenue through strategic advertising
- Direct smart TV integration provides frictionless access without requiring separate app downloads
- Ad-supported model allows Toonz to generate income from vast content libraries efficiently
